Simon Walklate

How to Make Money From Your Flash Games

Using your own Flash games it's possible to make a good regular income to help finance future projects and eventually make a career of developing Flash games. Using a combination of the following 5 methods makes this possible: 1) In-game advertising ... Read >

Why Use Branded Games for Marketing?

Both small and large businesses are using branded games to advertise online, here's why: Branded games are interactive Unlike traditional advertising methods, your audience doesn't just see you advert they interact with it. This can make it much mor... Read >

Is Viral Marketing Better With Videos or Games?

Although most people still associate viral marketing with video and YouTube, achieving satisfactory results with commercial viral video marketing has become difficult, due to over saturation. Viral games however can still provide great results, almost alw... Read >

Why Less Is Not More With Advergames

Advergames can be a great cost-effective way to create a buzz and increase awareness of your brand, product or service online. But is it enough to just think of the game as a means to an end and spend as little as possible, or is it worthwhile allocating ... Read >

Using Microsites for Highly Focused Internet Marketing

Most businesses use one main company website, some use a series of smaller, focused websites in addition to their main company website. Which is the best way to go about marketing a business with a number of distinct products, services or events to advert... Read >

Cost Effective Advertising in a Recession with Branded Flash Games

The current global recession has made getting the most out of ever decreasing advertising budgets critical. Are branded Flash games worth considering as part of your advertising efforts? Branded web based Flash games can be a great, fun, engaging way t... Read >

How to Guarantee Success With Branded Online Games

Fun interactive web based content is being used more and more to get visitors onto websites and keep them there. But what can we do to guarantee the results we need? Many people still buy into the idea of actual "Viral Marketing" when it comes to their... Read >

Using Viral Advergames for Worldwide Advertising and Marketing

Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts? Branded online games (or Advergames as they are c... Read >

Dispelling the myths about SEO in Flash Web Design

The common belief is that because search engines don't index the content within a Flash website properly, the technology doesn't mix with SEO. The 'content is king' message is everywhere you look. Anyone with little knowledge would assume that your websit... Read >

Branded Flash Games - Custom vs. Licensed

Engaging interactive content is being used more and more to increase brand awareness on the web, quite simply because it works. Promotional Flash games can keep people focused on your brand for extended periods and coming back for more. When considering a... Read >